Sometimes called ambition, sometimes labeled "spirit," we believe that our team's strength comes from a drive to be the best. It means that we are never satisfied. We are not satisfied with one location; we are not satisfied with 90 customers per day; we are not satisfied with our training sales; we are not satisfied with our professionalism or customer service. If we were satisfied, Shoot Smart may not have held up against the many challenges we've faced. This value is important to Shoot Smart because our team must always seek improvement and have a strong desire to grow.