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Operations Update

April 3rd, 2014

We are always working to improve our business and your experience. This year, we have several changes coming our way that will smooth out some of our operations, address customer service issues, build our market share, and safeguard our employees’ workplace. And we are saying hello to more new faces as our team grows; goodbyes to great team members who are growing on their own.
Starting in April, our coffee and snack service will be improving to offer healthier snack options and alternative beverage options, such as fruit and teas. Later in the spring, the Fort Worth/Alliance store will change to a vending machine for cold beverage service – identical to the system used at Grand Prairie. We hope this move will promote a better learning environment for our students while improving the experience for our range customers.
Other improvements at the Fort Worth/Alliance facility include electrical and HVAC upgrades, which are currently in the planning stage. And both Grand Prairie and Fort Worth/Alliance ranges will undergo berm cleaning and maintenance in the coming weeks (we typically clean 40-50,000 lbs of lead from our berms each time!). The Fort Worth/Alliance range may also see more parking soon, as we continue to investigate and plan the addition of parking spaces there. With all of these improvements, you may encounter delays and interruptions to your shooting experience and we will do our best to limit inconveniences to you. Nothing is on the schedule yet, so please stay tuned for more details. Check our Facebook page for updates on closures or delays.
Some of you may have already noticed that Chris Graves, gunsmith, is now working out of the Grand Prairie facility. He has moved his home base to Grand Prairie to grow our market share there, and the extra space will help Chris improve his ability to service firearms. Gunsmith services are still available at the Alliance location, and Chris visits regularly to meet with customers and pick up firearms.
Finally, we say goodbye and farewell to Stephane Budge, Assistant Manager at Fort Worth Alliance, and Katya Sousa, Customer Service Representative at Grand Prairie. Stephane and Katya will be leaving us in April and they will be missed. We thank them both for all of their dedication and hard work.
As always, we are working hard to ensure an unforgettable and unmatched experience for our customers. We look forward to another three years and more of serving you, our loyal supporters, with nothing but the best in customer service. Thank you for your business.

Firearm History: 1364

April 3rd, 2014

If it’s the horse that wrote history, it’s the gun that changed history. The first recorded use a firearm was in 1364: 650 years ago! It took a couple of decades for guns to become known across Europe and a couple more decades for the matchlock gun to be invented.
Before the invention of the matchlock gun, guns were fired by holding a burning wick to a hole in the barrel to ignite the gunpowder within. Imagine taking the time to do that next time you’re here shooting on the range. The matchlock allowed shooters to keep both hands on the gun while firing by holding gunpowder in a flash pan. Matchlock guns remained in use for hundreds of years.
Although matchlock guns pale in comparison to modern firearms, they did change the course of history, giving marksmen the advantage in battles against swordsmen the same way that the horse gave cavalry an advantage in battles against infantry. (See last month’s Firearm History blog on the Battle of Moore’s Creek Bridge.)
Can you imagine the last 650 years worth of war history without the introduction of firearms?

CHL Corner: What is Justification?

April 3rd, 2014

Chapter 9 of the Texas penal code clearly lays out for us what justification is. In order to claim justification as a defense, a person must have both immediate necessity and reasonable belief.
Necessity is presumed to exist if the actor reasonably believes:

  • The conduct is immediately necessary to avoid imminent harm
  • The desirability and urgency of avoiding the harm clearly outweigh, according to ordinary standards of reasonableness, the harm sought to be prevented by the law prescribing the conduct
  • And a legislative purpose to exclude the justification claimed for the conduct does not otherwise plainly appear
  • Reasonable belief is presumed to exist if the actor knew or had reason to believe that the person against whom the force was used
  • Unlawfully and with force entered, or was attempting to enter, the actor’s occupied habitation, vehicle, or place of business or employment
  • Unlawfully and with force removed, or was attempting to remove, the actor from the actor’s habitation, vehicle, or place of business or employment
  • Was committing or attempting to commit aggravated kidnapping, murder, sexual assault, aggravated sexual assault, robbery, or aggravated robbery

The responsibility of proving justification rests solely on the actor/defendant. The prosecution only has to prove that the actor/defendant committed the crime in question.If the actor/ defendant can prove that he or she had both necessity and reasonable belief based on the definitions above, then he or she has a defense to prosecution. Note that the penal code provides a defense to prosecution not a defense from prosecution. Just because you can show necessity and reasonable belief does not mean that you cannot be prosecuted in a court of law.
DISCLAIMER: The preceding information pertaining to the definition of “justification” is taken directly from the Texas Department of Public Safety curriculum for Texas Concealed Handgun License. This article is not legal advice. If you have further questions or wish to seek legal advice, contact your attorney or Texas Law Shield.
If you have questions about Texas Concealed Handgun License, or if you wish to register for a class today, visit
– Cassie Roberts, CHL Instructor

Farewell, Good Luck to Familiar Faces

February 26th, 2014

After working tirelessly to promote Shoot Smart training while simultaneously managing Shoot Smart Alliance, Joe Loza is moving full time into the Training Manager role. In that role, Joe will put his strong leadership skills to work optimizing our training program through focused growth and development. Cassie Shockey, Shoot Smart Events Coordinator, will be moving over to the Store Manager role at Alliance. Cassie is very excited about the opportunity to work closely with the Alliance team while putting her own mark on the store’s success. The change will take effect on March 3rd, 2014. Please join us in congratulating both Joe and Cassie on their big moves and wish them all the best of luck.
In addition to Joe’s and Cassie’s news, we are sad to announce that Jennifer Quigley will be leaving our team as Assistant Manager at Alliance. Jennifer has been offered a position with her family’s business that will surely bring her many exciting and challenging opportunities. Jennifer has offered to stay on with us in her current capacity until March 9th. Please join us in thanking Jennifer for her contributions to our company. We wish you the best of luck, too, Jennifer!

CHL Corner: Do I need training before taking the CHL Class?

February 26th, 2014

The state does not require firearms training prior to taking the CHL class. However, the class is designed to instruct the students on the laws regarding CHL in Texas, NOT to teach the student about firearms proficiency.
I recommend that if it is your first time shooting, or you are unfamiliar with the following aspects of shooting, you should take a class or private lesson prior to the class.

  • Shooting the handgun safely.
  • Locking the slide open to the rear.
  • Ejecting and loading your magazine, unassisted.
  • Clearing a malfunction, should one occur

If you cannot complete these actions on the range during the proficiency test the instructor may ask you to step off the line and complete the shooting test at a later time.
For more information on classes or lessons please call or visit either of our locations. Or visit our website at
– Cassie Roberts, CHL Instructor

Are You Prepared?

February 26th, 2014

Did you know that almost 2,000 burglaries took place in Fort Worth within the third quarter of 2013?* Home burglary happens. The truth is that many people find themselves unprepared for a home invasion. Because I live in a growing community where almost 10 % of the population is children under age 5, I take the subject of home defense personally and very passionately.
You may have read news articles about acts of home defense – many of which call into question the legal and moral standing of the invader and the victim. These situations cause controversy throughout the United States. Using a firearm to defend your home and family is an incredible responsibility to undertake. Understanding the basic fundamentals of shooting and home defense is critical to developing a home defense plan to keep your loved ones and property safe.
Want to be truly prepared? Consider our excellent hands-on Home Defense class. We cover storage and access to firearms, tools for home defense, fight vs flight, and home defense techniques. What happens if an invasion occurs at night? Our class offers an opportunity to practice by shooting in the dark.
Shoot Smart’s Home Defense course has proven to be very popular among our customers because of its realistic focus on situational awareness and of the degree of preparation for a home intrusion. I encourage everyone to take advantage of our Home Defense course this year. Did I mention that you get to shoot in the dark? (It’s so much fun when you’re just practicing!)
Through the end of March, customers who sign up for a Home Defense class using code “marchnl” will receive a 20% discount. To sign up today, visit
– Joe Loza, Training Manager
* According to the Fort Worth Police Department’s Third Quarter Crime Report

Firearm History: Battle of Moore’s Creek Bridge

February 26th, 2014

238 years ago today, the Battle of Moore’s Creek Bridge was fought in North Carolina during the American Revolutionary War. The victory of North Carolina Revolutionary forces over Southern Loyalists on February 27, 1776 helped build political support for the American Revolution in addition to increasing infantry recruitment. The poorly armed Southern Loyalist militia was forced to confront the Revolutionary militia in a brief early morning battle. What kinds of guns were used during this battle between Patriots and Loyalists?
Muskets were the firearms of choice, which promptly put a stop to the sword-wielding Loyalists. The flintlock musket, a lighter version of the musket, became so popular at the start of the 18th century that nearly all infantry became musketeers. The flintlock musket could be loaded in thirty seconds by scraping flint against steel, a great improvement to the two-minute load time of muskets past. Some previously popular varieties had therefore became obsolete, such as the more cumbersome matchlock musket. Long rifles, first used in combat during the Seven Years War, were in service but did not fully replaced the ever-popular musket until the Civil War a century later.
A single musket shot by a sentry warned the Revolutionists of the Loyalist arrival. The Patriots opened fire, bringing down the front line and two Loyalist leaders. Ill-armed with few firearms, the Loyalists retreated. The Patriot forces chased with the Loyalists over the next few days, arresting about 850 men and confiscating 1,500 muskets and 300 rifles.
Do you think the outcome could have been different if the Loyalists had been properly armed with firearms instead of swords?

Happy Birthday, Shoot Smart!

February 18th, 2014

On March 26th, 2014, Shoot Smart turns 3 years old! We’re blown away that only 3 years have passed for what seems like a long and storied past. These first 3 years have been packed full of fun and enjoyment as we have connected with you, our loyal customers, in an effort to bring some class and comfort to the shooting sports. Thank you all for helping us to achieve our goals.
To ring in our 3 years, Shoot Smart will be giving away three awesome prizes, including a Glock 42, a case of pistol ammunition, and an iPad mini! Visit one of our locations and rent a lane for your chance to win!* Each lane rental gets one ticket and YOU get to decide which prize to shoot for! Enter as many times as you’d like. We will announce the winners at the end of March.
Join us in March for our 3rd birthday celebration!
*The contest runs from March 1st, 2014 through March 31st, 2014. Participants must be at least 21 years old to enter. Limit one ticket per lane rental per visit. Happy Hour lane rentals do not apply. Membership rates are eligible. No limit to the number of entries. Winners will be selected at random from combined prize pools on or after March 31st, 2014. Prize awards are contingent upon eligibility, local, state, and federal laws. Winners will be notified by phone or email. Prizes must be claimed by April 30th, 2014.

Shoot Smart Wins Small Business of the Year Award

February 14th, 2014

Shoot Smart Wins Small Business of the Year Award
The honor was bestowed upon the sporting business by the Fort Worth Chamber.
Fort Worth, Texas – February 14, 2014 – Shoot Smart, Dallas-Fort Worth’s premier indoor shooting range, today announces they have received the Fort Worth Chamber’s 2014 Small Business of the Year Award, just weeks before the sporting range’s third birthday. The award is the cherry on top of the year for Shoot Smart, who recently received a five star rating by the National Shooting Sports Foundation and whose second location opened in Grand Prairie in November.
Twelve Tarrant County businesses were named finalists in early January, including Shoot Smart in the Emerging Businesses (in business less than three years) category. These finalists were chosen from nearly one hundred nominees plus forty applicants. Nominees were judged on a variety of levels including business growth and strategies, customer service practices, and community involvement. This was Shoot Smart’s second year to be nominated for the prestigious award.
“Only in Texas would we have a chance at winning this prestigious award,” states Jared Sloane, Chief Operations Officer at Shoot Smart. “We’re all feeling very Texas proud today.” Shoot Smart CEO Roxanne Laney adds, “When we look back over our brief history, it’s hard not to reflect on our growth. We would like to thank all of our customers for getting us where we are today.”
About Shoot Smart
Since 2011, Shoot Smart has been providing state-of-the-art training and superior customer service at its “Five-Star” range in Fort Worth, Texas. Shoot Smart focuses on delivering entertainment through education. The family-friendly environment welcomes shooters, new and old, with training options for all skill levels and ages. The Fort Worth facility includes the range, the Pro Shop, the Shooter’s Lounge, and the Training Center.
Connect with Shoot Smart
Press Contact
Katherine Rose Watson
PR & Social Media Manager, Immotion Studios
Office (Direct): 817-344-1966


Used Gun Sale This Weekend

February 4th, 2014

Very rarely does a day go by without one of our loyal fans asking about buying used guns from our rental fleet. It’s no wonder, really. Our firearms are unlike many other used guns for sale – you know where they’ve been and you know that they’ve been well taken care of.

Well, folks, we have great news. We’re going to be selling more than 30 used firearms from our fleet! The collection includes Glocks, Rugers, and Springfield XD’s and XDM’s, among others.

You’re thinking…”What’s the gun and what’s the price?” Visit one of our locations beginning February 8th to find out!