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NEWS


Upcoming Bay Closures

March 27th, 2018

Here is a list of some of the upcoming bay closures due to training. Want to get in on the fun? Check out our training courses here or give us a call.

ALLIANCE
4/2 – 8:30 PM Traditional lanes closed for New Shooter
4/3 – 7:15 PM Traditional lanes closed for On Target
4/5 – 6:30 PM Traditional lanes closed for A Girl & A Gun
4/9 – 7:45 PM Traditional lanes closed for Trouble Shooting
4/10 – 7:45 PM Traditional lanes closed for Rapid Fire
4/12 – 6:30 PM Traditional lanes closed for A Girl & A Gun
4/16 – 8:30 PM Traditional lanes closed for New Shooter
4/17 – 7:15 PM Traditional lanes closed for On Target
4/18 – 7:30 PM Private Suites closed for Lights Out
4/19 – 10:00 AM Traditional lanes closed for A Girl & A Gun
4/23 – 7:45 PM Traditional lanes closed for Trouble Shooting
4/24 – 7:30 PM Private Suites closed for Holster Draw
4/26 – 6:30 PM Traditional lanes closed for The Well Armed Woman
4/30 – 8:30 PM Traditional lanes closed for New Shooter
 
BENBROOK
4/2 – 7:45 PM Traditional lanes closed for Trouble Shooting
4/9 – 8:30 PM Traditional lanes closed for New Shooter
4/10 – 7:15 PM Traditional lanes closed for On Target
4/12 – 6:30 PM Traditional lanes closed for The Well Armed Woman
4/16 – 7:45 PM Traditional lanes closed for Trouble Shooting
4/23 – 8:30 PM Traditional lanes closed for New Shooter
4/24 – 7:15 PM Traditional lanes closed for On Target
4/30 – 7:45 PM Traditional lanes closed for Trouble Shooting
 
GRAND PRAIRIE
4/2 – 7:45 PM Traditional lanes closed for Trouble Shooting
4/5 – 6:30 PM Traditional lanes closed for A Girl & A Gun
4/9 – 8:30 PM Traditional lanes closed for New Shooter
4/10 – 7:15 PM Traditional lanes closed for On Target
4/16 – 7:45 PM Traditional lanes closed for Trouble Shooting
4/19 – 6:30 PM Traditional lanes closed for The Well Armed Woman
4/23 – 8:30 PM Traditional lanes closed for New Shooter
4/24 – 7:15 PM Traditional lanes closed for On Target
4/25 – 7:45 PM Traditional lanes closed for Rapid Fire
4/30 – 7:45 PM Traditional lanes closed for Trouble Shooting

Shoot Smart and Acusport on Innovation in the Firearm Industry

December 6th, 2017

 
The shooting sports industry has a big problem – a serious lack of inspiration and transformational innovation. Hank Yacek, Director of Retail Development at AcuSport, and I sat down in October to talk about this problem. Hank has decades of experience in firearms retail and has spent several years recently traveling the country, meeting with range and gun shop owners to discuss their operations.
 
From a retailer and range operator perspective, we’re struggling to find new, exciting tools and entertainment vehicles to attract and retain new audiences. Basically, we’ve been selling the same technology and experience for decades. As millennials come of age, however, Shoot Smart needs entertainment value that speaks to this enormous generation. And we look to our partners, like AcuSport – our largest distributor partner – for guidance and for answers.
 
Hank and I both strongly agree that the shooting sports needs a Steve Jobs or Mark Zuckerburg or Jeff Bezos. At the very least, we need transformational innovation that modernizes the shooting sports experience and creates relevance for younger audiences. Otherwise, our sport’s survival will no longer be influenced by politics, but whether or not we find enough customers to maintain the sport.
 

Our Safe for Network TV Spot

October 23rd, 2017

Many advertisers and social media outlets do not allow GUN SALES ads, and somewhere along the way, GUN RANGE and TRAINING got lumped into that.
 
Facebook prohibits our ads. We can’t even promote the fact that we’re open on Labor Day. Google won’t let us run a single YouTube ad or advertise on Adwords despite the fact that we have a YouTube channel and we’ve spent thousands of dollars with them in the past 6 months. Most local TV stations won’t let us show an ad even though we’ve been the topic of many TV news pieces.
 
We support the nationwide Project ChildSafe program and have tried to advertise our safety seminars. Nope, not happening. Why is it that we regularly see incredible gun violence on TV shows, but we can’t run an ad for gun safety or training during the commercial break? If someone is actively searching for a gun range, why is it ok for them to find us through Google search, but not through a paid Google ad?
 
Our ads highlight fun, training, diversity, and safety as cornerstones of the Shoot Smart experience. But no matter how professional or buttoned up we are, a dark cloud hangs over our heads. Frustrated with advertising limitations, we replaced the ad footage of people at the range with footage of puppies playing… and surprise! the TV spot was approved in less than a day.
 
The inconsistency of content acceptability drives us crazy. We know we aren’t the only range with this issue, but we hope to shine some light on the inconsistent and indiscriminate censorship that’s happening to our industry. An inability to advertise abridges our first and second amendment rights.
 
In the meantime, please try us out. If you like us, spread the word. Nothing works like word-of-mouth advertising, and it’s based on actual experience.
 

Your Total Shooting Sports membership is good at Shoot Smart!

October 12th, 2017

If you are a member at Total Shooting Sports, which closed today, we offer you a path to receive continued value of your membership. Shoot Smart will honor Total Shooting Sports’ Elite, Premium and Range memberships at all of our locations. We will transition your TSS membership to a best equivalent Shoot Smart membership at no charge to you. Just bring your membership card to any Shoot Smart location to transfer the balance of your Total Shooting Sports membership duration.

 

Shoot Smart is an involved and committed part of the firearms industry and indoor shooting sports. We believe it is the right thing to do to support the customers who participate, regardless of where those customers entered the industry.
 

FAQ about the membership transfer
 
How Does This Work?
Total Shooting Sports Elite, Premium and Range members can come in to any of our ranges and transfer their memberships to Shoot Smart at no charge. The expiration will remain the same. So if your TSS membership expires at the end of December, then your Shoot Smart membership would expire at the end of December.
 

What Memberships Transfer Over?
Elite memberships transfer to our Liberty membership, Premium memberships transfer to a Patriot membership and Range memberships will transfer to a Smart membership. All family memberships will be converted to a single individual Shoot Smart membership, i.e. 1 Elite Family Membership equals 1 Liberty Membership. Click here to see all the benefits and perks.
 

How Do I Transfer?
You need to come into a Shoot Smart location (we have 3) and present your membership card. We’ll do the rest.
 

What if I had a LTC Class Scheduled?
Any TSS customer who will be unable to attend class due to the closing is welcome to take a Shoot Smart class for no additional cost. Just bring proof of purchase to any Shoot Smart location and a range guide will help schedule your class. Purchase must be made in the past 30 days.
 

What’s the catch?
Nothing! You get to keep shooting and we gain a new member. We hope you renew with us at the end of the membership, but there is no obligation.
 

Seriously?
Yes, seriously.
 
OFFER EXPIRES 11/19/17

LTC Bill

July 11th, 2017

The 2017 legislative session has ended, and with its end many new laws will be taking effect soon. Click here to see all the upcoming changes.

Take Your Daughter to the Range Day

June 22nd, 2017

Take Your Daughter to the Range Day

 
Take Your Daughter to the Range Day is our annual event promoting firearm safety for girls, young women and parents.
 
Shoot Smart is hosting this special event for girls ages 8 through 17 to experience shooting a handgun for the first time in a safe and professional environment, accompanied by the Shoot Smart team. Your daughter will begin her journey in our classroom by participating in a New Shooter Class teaching firearm safety, pistol parts and ammunition components, grip and aiming, and stance. She will then be taken onto the range to practice lessons learned. Your daughter will learn with a .22 LR caliber handgun and .22 LR caliber ammunition.*
 
Registration is $9.99 and includes instruction, firearm, 10 rounds of ammunition, target and a goody bag.
 
This event will be offered at all Shoot Smartlocations. Here are the dates:
 
August 4, 2017 – Benbrook
August 6, 2017 – Alliance
August 11, 2017 Grand Prairie
 
Sign up for any one available time slot here
 

Parents are encouraged to join their daughters in the classroom, and on the range to assist with safety.
 
* All equipment will be provided, please no outside firearms or ammunition

Membership Update Effective July 1, 2017

May 30th, 2017

Dear Valued Members,

Effective July 1, 2017 annual and monthly rates for Liberty and Patriot memberships will increase to $609.99 and $307.99, respectively. Please take a moment to learn more about this update to your membership and about a special loyalty offer to current members.

Shoot Smart Liberty and Patriot membership rates will increase, as described in the chart below. This is the first membership rate increase since January 1, 2015, and this update accounts for the added value of the third Shoot Smart location in Benbrook, Texas. This update will not affect your membership benefits or daily lane rates. All member levels will continue to receive the same features, plus the added benefit of our new range in Benbrook. This update does not affect Smart memberships.

As a special “Thank you” for your continued support and loyalty, we are offering current members a special renewal option to lock in current membership rates for an additional 12 months. Any “pay-annually” Liberty or Patriot membership expiring between June 1, 2017 and December 31, 2017 may renew early at the current rate. Memberships must be renewed between June 1 and July 1, 2017. This offer is valid for “pay-annually” Liberty and Patriot members only. Discounted, “pay monthly,” and Buy One Get One memberships do not qualify. Please contact me directly to take advantage of the early renewal offer.

If you have any questions or concerns regarding this update, or for any other matters relating to your Shoot Smart membership, please contact me at Cassie@shootsmart.com or 817-984-8025.

From all of us at Shoot Smart, thank you for being a part of the Shoot Smart family. We are looking forward to another great year with all of you.

Sincerely,

Cassie Shockey, Customer Programs Manager

Membership Drive Chart

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